COKE BANNER CAMPAIGN
SideshowFX was asked to create a series of videos to be displayed in the main lobby of Coca-Cola headquarters in Atlanta. These screens are 20ft tall hence the narrow aspect ratio, which turned out to be one of the biggest challenges of this job.
They left it up to SideshowFX to provide concepts with the only guidelines being the movement should always be up, the message should be positive with slow movement, the video should be loopable and incorporate the red, white and grey color scheme exclusively. Scroll down to view the videos.
Involvement: Concept, design, 3d modelling, lighting and animation. 2d comp, illustration and animation.
Click here to see the "making of" plus some early concepts.