Early concept was to use a mechanical arm to bring the bottles into view.
Test render of the mechanical arm concept.
Switching out the Coke bottles for Dasani bottles. Still using the mechanical arm concept.
Early idea of having the carousel be vertical rather than horizontal given the very narrow aspect ratio of the final comp.
Given the very narrow aspect ratio required in the final piece, the carousel was amended to be a thin oval rather than round. This served to maximize the screen time of the product when spinning.
Another early concept of using a flower motif for the carousel.